William Hill goes live in Latvia with GiG

William Hill has gone live in Latvia with Gaming innovation Group’s (GiG) iGaming platform.

Richard Brown, CEO, said: “We are proud that William Hill has chosen our frontend solution for the rebrand and launch of its newly acquired online casino and sportsbook sites for Latvia. We look forward to continuing to support William Hill in their success and expansion in the Latvian market.”

Janis Tregers, managing director for William Hill Latvia, added: “We are very excited to continue our journey in the Latvian market by working with such a strong brand as William Hill. 11.lv has served us well and will be missed, but the transition comes easier to ourselves and our customers in large part because of the improvements in the product we have been able to deliver in collaboration with GiG to accompany this rebrand.”

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