Wazdan marks Italian debut
Wazdan has established a foothold in the Italian market by signing a partnership with Betsson Group’s StarCasino brand.
The agreement sees the initial launch of 12 Wazdan titles, granting StarCasino customers exclusive access to Hold the Jackpot slots like Sun of Fortune, Fortune Reels, and Power of Gods: Egypt.
An additional collection of products will be launched after the first batch of games, all of which utilise Wazdan’s Freedom of Choice suite, which features engagement-boosting tools like Volatility Levels.
The deal marks Wazdan’s entry into the Italian market, as the supplier continues to reinforce its presence in Europe’s key markets. Wazdan has recently been shortlisted for the prestigious CEEG Awards in three categories, as well as SiGMA Balkans/CIS Awards.
Andrzej Hyla, chief commercial officer at Wazdan, said: “We’re delighted to have finally been able to penetrate the Italian market, with a brand as reputable and established in the region as StarCasino.
“Our slot products are kitted out with tools that are proven to boost engagement as well as the player’s sense of agency, and we expect the deal to cultivate our presence in the market effectively.”
Marco Strazzulla, gaming manager at Betsson Group, added: “We’re thrilled to be able to deliver some of the best games on the market to our customers by bringing Wazdan on as our latest partner.
“We’ve always been committed to finding new ways to grow and strengthen our business, and by adding Wazdan’s engagement-boosting products to our portfolio, we’ve done exactly that.”