Twain Sport continues European expansion with STS partnership
Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, has expanded its reach across Europe following an agreement with the leading Central and Eastern European brand, STS.
The partnership grants STS exclusive access to Twain Sport’s revolutionary hybrid sports product including its hugely successful launch game, T-basket, in the Polish market, adding to an impressive portfolio which includes sportsbook, virtual sports as well as a wide range of esports betting.
Due to its dynamic development over the last few years, STS has increased its revenue over 10-times and has more than 400 betting shops in Poland and offices located in Katowice, Warsaw, Prague and Malta.
With plans for further geographic expansion, the high-frequency entertainment popular with next-gen players is set to meet the increased demand for live sport products, servicing over one million customers in the region.
Twain Sport’s initial offering, T-Basket, delivers head-to-head basketball tournaments every hour, with a match every three minutes, totalling 6300 matches monthly, and has enjoyed great success across the global markets it has already launched in.
In addition, the deal includes exclusivity for Twain Sport’s highly anticipated, T-kick which is set to release in February 2023 and delivers the same exciting head-to-head tournament format but uses football as its inspiration.
BetGames’ CEO, Andreas Koeberl, said: “We’re extremely proud of the progress Twain Sport has made since the debut launch in June 2022. Watching the growth in popularity of T-basket amongst players has been great to see, and now partnering with STS we can bring that experience to over a million players in Poland.
“The potential of this partnership is significant and as STS becomes another of our highly valuable partners, we are delighted to award it exclusive Polish rights to both T-basket and our exciting upcoming release T-kick – two ground-breaking hybrid sports that we’re sure will perform strongly.”
Mateusz Juroszek, owner and CEO at STS, said: “STS is not only the largest Polish bookmaker, but we are also one of the biggest technology and data-driven companies in the iGaming industry. One of our advantages is our own technology and the ability to easily implement the most attractive tools from the best suppliers. We are constantly improving the customer journey at STS, and in-play odds, powered by Genius Sports will be a pillar of this.
“We are delighted to be partnering with BetGames and to be able to offer our loyal customers access to the first of their kind hybrid sport products they are producing. I have no doubt that T-basket and the upcoming T-kick will be a huge hit amongst players in Poland.”