PlayStar

Following last month’s successful launch in New Jersey and an extension of its partnership with Caesars in Indiana, challenger online casino brand PlayStar will be stepping up its plans to take the US market by storm by joining forces with…
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Just a few weeks after debuting its launch in New Jersey, PlayStar has secured yet another market access deal in the state of Indiana after extending its relationship with Caesars Entertainment. The addition of Indiana provides a future…
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PlayStar has reached an agreement with IGT PlayDigital to host the latter’s full suite of casino titles ahead of its launch in the US. The new partnership agreement will now see player-favourite IGT slots such as Cleopatra Gold, Pixies…
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Light & Wonder, Inc. has extended its presence in the United States after signing a deal with PlayStar. Through Light & Wonder’s OpenGaming aggregation platform, the newly established PlayStar online casino will have access to a…
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Symplify has signed a four-year partnership with PlayStar. As part of the deal, PlayStar will employ Symplify’s brand new Onpage AI, giving users a personalised and tailored web experience based on machine learning. PlayStar will also…
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Pariplay has partnered with PlayStar to support its imminent launch in New Jersey. This latest partnership will also see Pariplay’s in-house development studio, Wizard Games, providing its content to PlayStar customers, including Dragons…
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PlayStar has named Jon Bowden as its new chief marketing officer. Bowden has held senior branding, marketing and advertising roles at some of the biggest names in the industry over the past 10 years. This includes Entain as well as Rank…
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Intelitics has been selected by PlayStar to support its launch in New Jersey which is set for the first quarter of 2022. The partnership will see Intelitics provide PlayStar with its scalable customer acquisition tracking platform, allowing…
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PlayStar has appointed Gustav Vadenbring as chief financial officer. Vadenbring is a corporate finance veteran with more than 20 years’ experience that includes mergers and acquisitions, IPOs, developing growth companies and investments.…
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PlayStar, the challenger online casino brand set to make its New Jersey market debut later this year, has added another industry veteran to its senior management team with the appointment of Dan Alexander as Chief Operating Officer. Dan…
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