Symplify and Jada Gaming sign partnership with SCCG

Symplify has signed a partnership with SCCG Management to spearhead its North America expansion as part of the launch of its latest acquisition, Jada Gaming.

The joint deal will see SCCG Management provide and execute business strategies designed to open new distribution networks through licensed and qualified channels. Symplify and its subsidiaries will also benefit from advisory support on securing US state licences and authorisations.

Symplify’s Group CEO, Robert Kimber, said: “SCCG is the perfect partner for us to drive further growth in the hugely exciting regulated markets across North America. We’re excited about the opportunity to build on our initial success here and SCCG’s vast experience will play a major role in the next growth stage.”

With over twenty years of experience in CRM and communication, Symplify has become one of the most trusted platforms in iGaming. With customers such as William Hill, LeoVegas, Betsson, Playstar and Hard Rock, Symplify has built its reputation on continuously developing bespoke features and innovative solutions.

As part of an expansion strategy, Symplify further enhanced its 360° offering in late 2021 by acquiring AI software Jada Gaming.

With the complete suite of Symplify, customers can now optimise conversions on their websites and apps, harvest visitors into loyal players, create real-time advanced channel orchestration. Through Jada, they can also utilise the full potential of AI and ML with churn prediction, hyper-personalisation and AI-powered segmentation.

Alberto Alfieri, Jada Gaming co-founder, said: “North America is still a relatively nascent market that offers huge potential and we cannot wait to showcase the capabilities of AI to a new and growing audience.”

SCCG Management CEO and founder, Stephen Crystal, added: “AI is playing an ever-increasingly influential role in successful operations and Jada’s capabilities will augment Symplify’s already strong offering. Our mission is providing a 360° service for our partners, across multiple sectors, and I’m excited to add another vital layer to our solution and be working alongside Symplify as we continue to grow the business.”

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