Superbet extends Comtrade platform deal
Comtrade Gaming and Superbet have extended their platform agreement until mid 2024, prolonging the existing relationship between the two companies. Superbet’s and Comtrade Gaming’s partnership is based around combining Superbet’s proprietary sportsbook with Comtrade’s iGaming Platform (iCore) for Superbet’s main markets of Romania and Poland.
“It’s great to have Comtrade Gaming as a platform partner to provide the content our customers love. At Superbet, we have big ambitions for future growth and we don’t shy away from building our own technology and products, but most importantly – we want to give the best for our customers,” says Adam Shaw, Managing Director – Online.
Comtrade Gaming’s iGaming Platform (iCore) was created to simplify operators’ businesses and provide the best player experience possible. iCore takes a flexible approach, ensuring it is customized to an individual operator’s needs. Operators benefit from increased player lifetime values and a decrease in churn, making sure that players are entertained and more importantly, engaged.
“We are delighted to continue our partnership with Superbet. They are Romania’s no.1 operator by a clear margin, they have a fantastic team, and we are proud to have played a part in their exponential growth since they migrated to us three years ago,” says Steven Valentine, Comtrade Gaming’s Chief Commercial Officer.