RushBet extends partnership with LaLiga

RushBet gained a foothold in South America in 2021 by becoming LaLiga’s exclusive wagering partner in Colombia, and the sportsbook has now extended the partnership throughout the continent.

As LaLiga prepares to kick off its schedule this week, the RushBet is teaming up with the prominent league in an exclusive partnership that extends through the next three seasons. The deal provides RushBet with intellectual property rights for the league’s top two divisions — LaLiga Santander and LaLiga Smartbank. The rights include the use of team names, shields, players’ pictures, and competition logos.

Additionally, RushBet gains access to ex-LaLiga players, known as ambassadors. Lucky RushBet sportsbook customers will have a chance to participate in exclusive experiences such as meet-and-greets with the ambassadors. RushBet will receive merchandise such as jerseys and balls from teams and offer them to customers at sports bars, branding events and other giveaways. The arrangement between LaLiga and RushBet also includes the awarding of hospitality packages, known as “Money Can’t Buy Experiences,” to customers. They can win all-expenses-paid trips, VIP style, to high-profile games such as the El Clasico, Barcelona vs. Real Madrid.

Valentin Birnstein, general manager of RSI Colombia, said: “LaLiga is one of the most popular leagues across the globe, and we are thrilled to be able to bring our valued customers up close to this important league.”

“We are committed to providing RushBet players with top-tier content and high-quality entertainment, and expanding our partnership with LaLiga helps to achieve those objectives.”

Oscar Mayo, executive director of LaLiga, added: “This new expanded agreement will bring LaLiga even closer to our fans, sharing all the excitement and emotion that LaLiga has to offer.”

“As our fans know we have played with passion for many years, now, we are thrilled to share all the adrenaline of LaLiga with RushBet’s customers in Colombia and other countries.”

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