Relax Gaming continues Nordic expansion with Veikkaus
Relax Gaming has signed a major deal to supply its in-house and third-party slot portfolio to Finnish government-owned betting agency Veikkaus.
The partnership will give Veikkaus access to Relax Gaming’s rapidly expanding library of proprietary content, including popular titles Templar Tumble and Money Train 2, as well as upcoming game launches from its extensive roadmap.
Content from the supplier’s third party studios will also be made available as part of the deal, including the latest releases from BTG and Felt to start.
Over the past 12 months Relax Gaming has accelerated the growth of its distribution network in the Nordics region, penning a series of deals with tier-one operators while signing mutually beneficial agreements with other aggregation platform providers to reach new casino brands and markets.
Along with the recent creation of its second in-house game studio in Sweden, the move further solidifies Relax’s regional leadership and is testament to its ambitions there.
Commenting on the deal Daniel Eskola, CCO at Relax Gaming said: “Partnering with a Finnish brand as well respected as Veikkaus is a real milestone in our company journey and puts Relax Gaming on the map of the World Lottery Association.
“Our platform expertly collates some of the most coveted slot and casino games in the industry, featuring a vast array of titles which will appeal to the unique demands and preferences of the Finnish market.”
Jan Hagelberg, Chief Product Officer at Veikkaus added: “Relax Gaming’s full-service platform offers one of the industry’s best catalogues of games – as well its innovative in-house portfolio.
“We are constantly improving our offering to remain the number one operator for Finnish players. While serving our players with the best customer experience and safest online casino available, providing immersive entertainment experiences is at the core of our philosophy. We’re sure that Relax’s games will prove to be an immediate hit.”