Reflex Gaming sets sights on US market
UK-based omni-channel gaming provider Reflex Gaming have their sights set on the US market and have partnered with ODDSworks to help achieve the goal. This collaboration will result in the launch of two new online games to be released early next year, in four states, initially.
Reflex Gaming is one of the UK market leaders in the analogue and digital machine markets as well as in the global online arena. Reflex has taken the UK market by storm with a run of legendary games catapulting them to gaming stardom with blockbuster titles such as Lucky Gems.
During November 2020, Reflex Gaming broke into the online slot market by teaming up with Yggdrasil, with the release of ‘Moley Moolah’. This was swiftly followed by the release of a Western-themed game, Desperate Dawgs, led by a trio of canine outlaws. Desperate Dawgs proved to be a major hit. The game was launched exclusively with William Hill, the giant operator reported that the game was amongst their top 3 most successful releases of 2021. Since then, Reflex Gaming has released Sea God through Stakelogic’s Greenlogic program and Krazy Klimber, again in partnership with Yggdrasil.
ODDSworks, established in 2020, in Illinois, provides games to legal and regulated gaming jurisdictions in North America. ODDSworks provides proven hit-game content through BETguard their state-of the-art remote game server. ODDSworks has agreements with most online operators, and intends to grow into the total US market, as it expands with new states.
Commenting on the partnership, Mat Ingram, CPO at Reflex Gaming said, “We are pleased with our success in the European markets, to date.
“We have decided to focus our next phase of growth in the US market because we share cultural similarities with the States, therefore, our games will be easily transferable.
“We recognised that the US market is highly complex, with each state having different rules and legislations. ODDSworks will bring much-valued knowledge and experience to our collaboration.”
Larry DeMar, President at ODDSworks added, “Reflex Gaming has built a solid reputation in the European gaming markets. We know they will supply quality gaming content, which will be a big hit with our players in the States.”
ODDSworks CEO, Shridhar Joshi stated, “We are proud to bring the best of breed RGS platform to the United States online gaming market. Combined with ODDSworks’ content, this feature-rich, long-running platform has the capacity, speed, reliability and uptime to enable ODDSworks to become a major force in online gaming.”