Playtech signs new multichannel partnership with NorthStar Gaming
Playtech has announced the signing of a new strategic partnership with NorthStar Gaming. Following the completion of regulatory approvals and the licensing process, NorthStar Gaming will be ready to launch Playtech’s IMS Platform, Casino, Live Casino, Poker and Bingo software to Canadian audiences. Playtech’s IMS platform will provide NorthStar Gaming with an industry leading offering across multiple products.
“NorthStar Gaming is thrilled to be the exclusive Canadian partner in the media and publishing sector with Playtech, the world’s leading gambling technology supplier,” said Michael Moskowitz, Chief Executive Officer and founding partner, NorthStar Gaming.
“Playtech’s industry-leading suite of tools will give us an unmatched edge in the marketplace, given our proprietary content and localization – something we know consumers are looking for.”
Mor Weizer, chief executive officer at Playtech, said: “We are delighted to announce our partnership with NorthStar Gaming as it prepares to launch its market leading online gaming business in Canada. Our success is driven by strategic partnerships with industry leading operators around the world and we are excited to partner with a leading entertainment company like NorthStar Gaming. At Playtech, we are driven to deliver a sustainable, commercially viable and engaging entertainment experience – for the benefit of all stakeholders.”
Following the 2021 announcement of NorthStar Gaming as a made-in-Ontario online betting brand and sportsbook, the company partnered with TorStar Corporation. Through this partnership, NorthStar Gaming will be able to use its data-led media solutions, news, sports sites, and social properties to provide customers with an all-encompassing online casino and sports betting experience.