Playtech signs new long-term Betsson deal

Playtech has signed a new agreement with Betsson Group to provide its Live Casino across well-established international Betsson Group brands, including their flagship brands Betsson, Betsafe, NordicBet and EuropeBet.

This new four-year partnership follows last year’s successful launch of Playtech’s iPoker network across several of Betsson Group’s brands. The iPoker network offers an excellent liquidity pool, backed by premium software and services developed to comply with regulatory requirements in multiple jurisdictions.

Ciara Nic Liam, Commercial Director, Gaming Betsson Group, said: “The continued popularity of live casino shows no signs of slowing down, which is why giving our players access to Playtech’s wide breadth of live casino games is a really exciting proposition.”

Shimon Akad, Chief Operating Officer at Playtech, added: “Betsson Group is a highly respected operator within the online gambling industry, and we are very proud to be working with them. Betsson Group already offers an excellent player experience to its significant international audiences and we are confident that Playtech products and innovations will only serve to enhance this experience further. With a continued focus on safer gambling, Playtech’s core strategy is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players.”