Playtech extends Fortuna partnership with Croatia launch
Playtech has, together with Fortuna Entertainment Group, successfully migrated their PSK brand in Croatia onto the FEG unified platform using the Playtech IMS and PAM, marking the culmination of a multi-year project, migrating six Fortuna brands in five countries to a unified, scalable, omni-channel and multi-product platform.
Fortuna Entertainment Group has grown into Central and Eastern Europe’s leading betting and gaming operator, with significant growth across its brands in each of its core markets since going live with Playtech in August 2016.
Shimon Akad, Chief Operating Officer at Playtech, said: “Fortuna Entertainment Group is a key strategic partner for Playtech, and we have continued to be impressed by its significant growth trajectory as it firmly establishes itself as the leading betting and gaming operator in Central and Eastern Europe. Our multi-product and omni-channel capabilities, combined with multi-market partnership has proven the strength and stability of Playtech’s IMS platform, and we look forward to building on our excellent working relationship with FEG.”
Per Widerstrom, CEO at Fortuna Entertainment Group, added: “We are delighted to launch our PSK.hr brand in Croatia on FEG’s unified platform, using Playtech’s industry leading IMS account and wallet solution. The success of our strategic partnership with Playtech over the last five years is testament to the strength of our omni-channel offering in Central and Eastern Europe, and we look forward to watching this partnership continue to grow from strength to strength.”