PlayStar partners with Intelitics for New Jersey debut

Intelitics has been selected by PlayStar to support its launch in New Jersey which is set for the first quarter of 2022. The partnership will see Intelitics provide PlayStar with its scalable customer acquisition tracking platform, allowing the operator to make informed, data-driven campaign decisions across all user acquisition channels including affiliates and paid media. Intelitics platform and product suite will also provide PlayStar’s affiliate and marketing partners with access to real-time data and analytics, as well as pixel tracking to allow them to effectively manage their own campaigns and monitor their effectiveness.

For Intelitics, the deal with PlayStar is the latest in a string of partnerships with US operators including the likes of BetRushmore, and reflects a wider market demand for insight on user-acquisition in what is the fastest-growing online casino market in the world.

Allan Petrilli, VP of sales and growth at Intelitics said: “We’re very much looking forward to teaming up with PlayStar and to allow the operator to leverage our industry-leading user-acquisition platform to ensure it gets off to the best possible start in New Jersey.

“We’re particularly excited to be working with its incredible team which has a track record of high-level success in the igaming industry and look forward to being an integral part of its success story for years to come.”

Adam Noble, chief business development officer at PlayStar, added: “Intelitics’ technology fits with our goal of making our players feel like the star of the show from the first moment they engage with our brand, and it will also help us to drive tremendous efficiencies as we continue to scale.

“It has been a pleasure working with the Intelitics team as we prepare to launch PlayStar in New Jersey early next year and we look forward to a long and successful partnership between both businesses as we navigate the fast-paced, high-growth online casino market in the US.”

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