Playson signs content deal with bet365

Playson has announced a major content distribution agreement with bet365, which will significantly strengthen the operator’s Italian offering.

The deal grants bet365’s Italy-based players access to a selection of the provider’s gaming titles, including Wolf Power: Hold and Win, Legend of Cleopatra Megaways and Rise of Egypt Deluxe.

The supplier’s suite of titles has continued to strengthen in recent weeks, with a new UI designed to facilitate single-handed gameplay in portrait mode, ideal for those in search of entertainment on the move.

Blanka Homor, sales director at Playson, said: “We are thrilled to partner with bet365, an established industry-leader that needs no introduction.

“Teaming up with such internationally renowned operators affirms our status among gambling’s most dynamic suppliers, and we can’t wait to deliver our exciting content to bet365 and their extensive Italian player base.”