Playson expands Italian foothold with Tuko

Playson has agreed to supply its content to Italian platform provider, Tuko Productions.

As part of this new partnership, Tuko’s THS content aggregation platform will gain Playson’s collection of titles including recent releases Burning Fortunator, Solar Queen Megaways and Joker’s Coins: Hold and Win.

Operating solely in Italy, the new deal provides an opportunity for Playson to distribute its content to a range of local brands.

Simona Lanzoni, business development manager at Playson, said: “We’re excited to have agreed a content integration deal with Tuko Productions, with its aggregation platform holding an impressive reach across Italy.

“The deal further cements Playson as a leading supplier in Italy, allowing us to offer our thrilling collection to more players and attract new audiences in the process.”

Vincenzo Tancredi, sales director at Tuko Productions, added: “We’re glad to have Playson on board – integrating their immersive titles that are proven to enhance player engagement and retention is a huge bonus.

“Our platform features some of the industry’s best titles, therefore, to maintain a strong product offering, it’s vital that we continue teaming up with premium suppliers like Playson.”

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