Pariplay strengthens Spain presence with R. Franco Digital
Pariplay has signed an agreement with a leading global gaming solutions provider, Recreativos Franco Digital (R. Franco Digital). Through the deal, high quality content from Pariplay and its Ignite and Fusion products will be made available to even more operators and their players in the rapidly growing Spanish market, in addition to expanding the reach of R. Franco Digital’s portfolio via the aggregation platform.
Founded in 1965, R. Franco is an industry pioneer with over 50 years of experience in the gaming realm. Using its decades-long expertise in game creation, R. Franco offers a portfolio of complete solutions and innovative products. Having established themselves as leaders in the sector in Spain, R. Franco Digital has also developed joint operations in other countries in Europe and Latin America, positioning its business as an international reference in the development of projects for the gambling sector.
This latest announcement is in line with Pariplay’s overall objective of expanding its global market footprint, which saw much success in 2020 with the numerous new market entries and partnerships announced throughout the year. By partnering with a prominent figure in Spain, Pariplay will become even more prominent in this promising market, which grew 17.7% year-on-year in Q2 2020 as the increase in online casino and poker activity offset declines for sports betting.
Through the agreement, R. Franco Digital will leverage Pariplay’s portfolio of innovative games, such as Dragons Of The North Deluxe, Wolf Riches, King of The Trident Deluxe, Treasure Temple, and Rumble Rhino, as well as its revolutionary Fusion platform. Through Pariplay Fusion, R. Franco Digital game content will be made more widely available to operators, in addition to providing the provider with access to tools to effectively engage regulated markets and promote continuous growth with efficiency by leveraging expansive content localised for the Spanish market.
Mario Benito, Sales Director at R. Franco Digital said: “We are delighted to kick start our year with this deal with Pariplay and join their Fusion™ platform, which is well-known in the industry for providing its partners with a catalogue of tools to help grow their market reach. We are eager to take advantage of the benefits of both Pariplay’s unique and engaging game content and the platform and look forward to growing alongside them through 2021 and beyond.”
Christine Lewis, Chief Commercial Officer at Pariplay said: “We are pleased to be starting the New Year right where we left off in 2020 by broadening our reach in the regulated market – and with an industry pioneer with as much longevity as R. Franco Group, no less. It’s exciting to see our game studio continue to increase its presence in a market that has as much momentum as Spain does, and we look forward to keeping the ball rolling with our growth throughout the year.”