Pariplay strengthens foothold in the US through GAN deal
Aggregator and content provider Pariplay has significantly enhanced its presence in the US after striking a deal to supply its proprietary games portfolio to platform provider GAN.
Pariplay offers a comprehensive games library with over 120 high-quality titles. The content offers a mix of classic and fresh slots with a wide array of themes, features and volatility, appealing to a broad player demographic. Top-performing titles include Stallion Fortunes, Mystery Fox and Dragons of the North.
The partnership will see Pariplay expand its footprint in the fast-growing US market with GAN’s plug & play aggregator platform available to operators in three states – New Jersey, Pennsylvania and Michigan. GAN currently supplies around 20 Real Money and Social US operators with online solutions, including Penn Interactive, Borgata, Seneca and Twin River Casino. GAN also offers it platform to operators in Italy.
The evolving US online gaming market offers great potential to Pariplay who made its US debut in New Jersey in February this year together with Rush Street.
Christine Lewis, Chief Commercial Officer at Pariplay, said: “Establishing a presence and building our brand in the US market is a priority for us this year. The US is growing at an impressive rate with more states currently considering legalising online gaming and our objective is to be at forefront of the developments.
“By partnering with GAN, a well-established supplier in the market with leading operator partners, we will get our games in front of a significant audience across numerous states and we are excited about growing our business in the US together.”
Jeff Berman, Chief Commercial Officer at GAN, said: “Pariplay’s extensive content portfolio provides innovative games that offer maximum entertainment and engagement that appeal to all player types.
“With the addition of Pariplay’s games we will significantly boost our existing offering and provide our partners with premium titles that we are certain slot fans will love.”