Parimatch appoints Sergeev to lead Eastern European expansion

Parimatch Russia has announced the appointment of Dmitry Sergeev, former CEO of Parimatch CIS. Sergeev will develop the brand in Russia, and take charge of Parimatch Tech’s franchise implementation as Parimatch Russia separates from Parimatch CIS. Parimatch Russia plans to develop independently at the beginning of 2022, where Sergeev will manage the company’s expansion across the CEE region based on local betting licences.

Already considered an established figure at Parimatch, Sergeev was appointed to Parimatch CIS in May 2020 as part of the brand’s business development plan across its core markets. Under Sergeev’s leadership, Parimatch CIS recorded growth across its core markets, while simultaneously tripling the base of active players across all CIS regions where the brand is live. With experience across marketing, business development, and commercial growth, Sergeev was the founder of ‘Championat’ in 2005, which is now considered one of the major sports media platforms across Russia and the CIS region. Between 2016 and 2019 Sergeev played a role in establishing Parimatch as the first international betting player on the Russian market, having previously served as CEO for bwin Russia. The international Bispo Awards presented Sergeev Discovery of the Year award for his work with Parimatch CIS in 2020, and later that year MarSpo Awards rated him one of the top 100 sports industry managers. In 2021 Sport Business Awards acknowledged him as Manager of the Year.

Parimatch CIS will now be headed by Yuliya Leshkova, current Deputy CEO Parimatch Belarus, a key veteran of the company for almost a decade. Despite the changes, no additional structural transformations of the Russian based arm of the company are expected to be announced.

Dmitry Sergeev said: “Russia represents a huge potential for future growth, and our continued expansion across the region increasingly demands more and more from each of us on the team, which I’m delighted to be leading.

“Our franchise-based development in the Eastern Europe is a new direction and will prove a highly ambitious challenge massive that both myself and our team will relish. Always dedicated to delivering the best, we will do our utmost to deliver upon the expectations of our shareholders and raise brand awareness in Europe.

“I appreciate the cooperation on the part of the holding and stand proud of the achievements we have earned together. Each of our CIS regional markets have evolved into a strong business unit demonstrating great financial performance and exponential growth. I wish all the best to Yuliya in her new role and will support and help her in every way possible.”

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