Novibet enters Mexican market
Novibet has entered the Mexican market. This is Novibet’s first move outside of Europe, and it is a key step in its strategic expansion plan as it seeks to enter new markets including Latin America and North America.
“Our technological superiority combined with the proven readiness of our team to respond to industry challenges are the two pillars upon which we are building Novibet’s entry into the demanding Mexican market, as the first stop of our broad expansion in the Americas,” said Rodolfo Odoni, president of Novibet. “We are constantly reinforcing our dynamic presence in Greece, Ireland and Italy, while we have already signed market access agreements for the states of Pennsylvania and New Jersey. At the same time, we are currently negotiating additional market access agreements and acquisition of licenses in other States of the USA, in the upcoming period.”
Christoforos Bozatzidis, our chief marketing officer for International Markets, added: “November is a key month for us as we planned the launch of Novibet in Mexico to coincide with the much-anticipated World Cup Tournament. The upgraded online sports betting and iGaming entertainment experience we offer through our innovative technology platform is already available in Mexico and our team is ready to meet the special preferences and entertainment needs of the demanding local audience. So, leveraging our award-winning technology combined with excellent timing, our goal for the next period is to stand out as one of the leading online entertainment options in Mexico and gradually in the wider LATAM region.”