Livespins appoints Pedersen as chief commercial officer

Livespins, has announced the appointment of Michael Pedersen as the chief commercial officer. He will manage all aspects of Livespins’ commercial strategy, including sales, account management and marketing. Pedersen will also be a key figurehead for the brand at conferences, media events and forums as it looks to expand its operations going into 2022.

With over 14 years’ experience in the online gambling industry, Pedersen demonstrated his commercial leadership skills at Flutter and NetEnt.

Michael Pedersen said: “Livespins is undoubtedly one of the most exciting and innovative brands in the online gambling industry and I’m delighted to be given the opportunity to add my commercial leadership experience to what is already a highly-skilled team.

“I’ve been an early believer in creating social casino experiences and the Livespins product has really cracked the code and is creating a completely new category in the casino space. The simplicity of the bet-behind mechanic mixed with the unparralled engagement only live streaming can offer will drive significant value for all stakeholders and we look forward to establishing partnerships with the most innovative operators and game providers of our industry in the near future.”

Robin Reed, co-founder at Livespins said: LiveSpins was founded with a vision to socially charge the iGaming space. As we are moving to web 3.0 –  we need the industry to follow suit if we are to stay relevant and increase the appeal of our product. Since delivering his master thesis on Social Media a decade ago, Michael has worked both on the supplier and operator side and has both the passion, experience and network needed to make LiveSpins valuable to users, game studios, streamers and operators alike. We are extremely pleased to see Michael join us.”