Lady Luck Games partners with Future Anthem

Lady Luck Games has signed up to the Performance Optimisation module of Future Anthem’s game-changing Amplifier AI.

Performance Optimisation is one of three components offered by Amplifier AI, the all-in-one product built to personalise the player experience for everyone. Casino operators and game studios also use Amplifier AI to personalise player experiences in real-time (Personalisation) and enhance the overall customer experience in gaming (Customer Experience).

Amplifier AI will provide Lady Luck Games with in-depth analysis of every bet players make on their games and products, for the first time allowing it to:

Visualise player and game behaviours — to provide a clear view of the most impactful behaviours that underpin game design
Conduct extensive game analysis — to take learnings from their diverse games portfolio across operators to implement improvements
Optimise game launches — review and assess new game launches across player groups, countries and brands
Undertake data-driven game design — continue to build engaging games for targeted player types
Utilise AI to grow faster — take advantage of machine learning to implement recommendations across games, game play and game launches

Vadim Fedorov, co-founder and CTO of Lady Luck Games, said: “AI-powered data analytics is a crucial tool to have for any modern product, in any modern industry. What Future Anthem offers is unique within igaming and we are looking forward to working with their team and utilising Amplifier AI to get better insights from our data.”

Leigh Nissim, CEO of Future Anthem, added: “Lady Luck Games has big ambitions and is focused on building engaging games for their players – we’re excited to help them on the next step in their journey. Amplifier AI will enable them to take advantage of the latest generation of AI to build data-driven titles that improve the player experience while optimising performance across their operator customers.”

Powered by Anthemetrics, the industry’s first game data science platform, Amplifier AI interprets player behaviours at scale to deliver intelligence, predictions and actions that can be applied to portfolio decisions, product design and player safety when gambling.

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