Kalamba and SKS365 collaboration strengthens Italy foothold
Kalamba Games has continued its momentum in the Italian market thanks to a new partnership with SKS365. Kalamba’s extensive library of games are set to debut on the leading operator’s top brand Planetwin365. The integration via the supplier’s Bullseye RGS will also grant access to an innovative range of promotional tools designed to maximise player interaction with the games.
The deal is the latest since Kalamba entered the European market in January and follows tie-ups with other Italian heavyweights as the studio continues to make its mark with players there.
Giles Lucas, Chief Commercial Officer at Kalamba Games, said: “Italy is an important market for us and this deal is yet another marker for our growth there.
“We’re delighted to have sealed the agreement and we’re looking forward to seeing how SKS365 leverages the engagement-driving benefits of Bullseye.”
Troy Cox, CCO at SKS365 said: “Staying relevant in the Italian market requires the right partners and Kalamba represents exactly what we look for in a supplier.
“Its range of slots offer diversity and quality and we are confident that these exciting new additions will delight customers and drive to further growth our Casino”