iSoftBet hires three C-level executives

iSoftBet has expanded its senior leadership team with the hiring of three key executives as it looks to continue its strong growth trajectory.

Maor Barski has been appointed to the role of chief operations officer. Barski is a proven iGaming executive with over 10 years’ experience in key managerial positions, formerly holding roles at GoWild Gaming and CSMS (Playtech Company).

Maor Barski said: “iSoftBet is a supplier with a sterling reputation and it is a very exciting time to be joining them. With bold plans in place, we look forward to a great year ahead.”

iSoftBet has added Pedro de Matos as chief finance officer, he joins the provider with extensive industry experience having held senior positions with Aristocrat and TCSJOHNHUXLEY.

Pedro de Matos said: “A leading provider focused on regulated markets and bringing amazing gaming experiences to players, iSoftBet stands apart and I’m delighted to join them.”

Peter Nikashin joins iSoftbet as chief marketing officer from Play’n GO where he was head of marketing. Nikashin has more than 20 years of industry marketing experience having previously held roles in both B2B and B2C brands across numerous markets.

Peter Nikashin said: “Instantly recognisable products, aligned with a strong appreciation of innovation make iSoftBet an eye-catching supplier, and I’m extremely excited for the adventure ahead.”

iSoftBet CEO Nir Elbaz, added: “2021 saw us make major strides as a company and we’re pleased to be able to add three major executives to the iSoftBet family, all bringing fantastic industry knowledge and experience.”

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