iSoftBet goes live with Eyas Gaming
iSoftBet, part of IGT PlayDigital, has established a partnership Eyas to provide the brand with its gaming services and products.
The agreement will see several of iSoftBet’s titles and third-party gaming content go live across Eyas’ network.
Founded in 2020 by a group of iGaming industry veterans, Eyas is a UK-facing operator with a well-rounded team comprising of IT development, marketing, and customer operations, backed by the Gauselmann Group – Germany’s leading land-based slots manufacturer and arcade operator.
Lars Kollind, head of business development at iSoftBet, said: “Off the back of this comprehensive partnership, Eyas’ customers are finally able enjoy our impressive proprietary games selection and third-party offering.
“Our pioneering games will now feature across Eyas’ sites – including Merkur Slots and Merkur Casino in the UK – and reach new audiences, helping us on our mission to further awareness about our multifaceted portfolio.”
Jack Anthony, head of product at Eyas, said: “We are thrilled with the deal that has been established, allowing us to offer iSoftBet’s high-quality slot titles across our various sites.
“We expect our customers to take full advantage of the brand’s efficient aggregation platform, which provides a vast selection of gaming products from a range of the industry’s leading suppliers.”