iSoftBet and Betsson launch unique custom game collaboration

iSoftBet, a leading slots supplier and aggregation platform provider, has launched Piggy Bank Megaways, an exclusive game design and development collaboration with tier-one brand Betsson Group.

Piggy Bank Megaways is iSoftBet’s debut custom game for the European market and builds on its proven track record of delivering unique and highly successful titles for global brands.

iSoftBet is well-known for its best performing games and working in partnership with leading operators to transform collaborative ideas into opportunities to reach a wider audience. This provides brands with the ability to offer players compelling, tailor-made games that enable them to stand out in a competitive landscape.

Developed in partnership with Betsson Group, both companies have breathed new life into a proven theme, concept and math model with a host of original action-packed features ideal for Betsson Group’s European players.

In Piggy Bank Megaways players spin the reels with the aim of breaking the bank. If five or more scatters appear they unlock Piggy Rich Cash Respins where cash values, or one of three jackpots, are collected and will reset the respins every time they land leading to colossal wins.

Using the tried and tested Megaways mechanic every win triggers cascading symbols and, with up to seven symbols possible on each reel, Piggy fans can win on up to a massive 117,649 ways in the Max Megaways feature.

The Piggy Bank Megaways logo is the top paying symbol awarding a x25 stake for six of a kind, while the piggy bank, cash stash and hammer symbols complete the high awards.

Active in 20 regulated global markets, iSoftBet provides some of the largest operators with top performing casino games and the quickest route to market via its aggregation platform, adding significant value to all its partners.

Mark Claxton, Head of Games at iSoftBet, said: “We’re thrilled to launch Piggy Bank Megaways with Betsson. It’s been a fantastic collaborative process working side-by-side with Paul and his team. Our focus is always our customers and their players, and to deliver amazing products and experiences, and the result is a phenomenal game that players will come back to time and again.

“Custom games are one of our core strengths and we have a proven track record of delivery for many global customers. Our extensive range of high-quality games, localised knowledge, expert account management, creativity and 24/7 technical support means we can tailor products to whatever needs our customers have. This is our first custom game for the European market with plans for many more.”

Paul Malt, Head of Games at Betsson Group, said: “In a crowded space, exciting innovative content is needed to stand out and we’re delighted to have worked closely with iSoftBet to produce this dynamic exclusive game.

“Producing unique content allows us to attract a wider net of players, who know they’ll get amazing games when visiting our site, and we can’t wait to see how Piggy Bank Megaways is received by our loyal fans.”