Incentive Games partners with FanDuel

Incentive Games has touched down in the fast-growing North American market after partnering with FanDuel Group.

Under the deal, Incentive Games will provide FanDuel with a Daily Free Game (DFG) that will drive acquisition, retention, and reactivation for its online casino. The Free-To-Play Game will be offered to players in states where FanDuel offers its online casino products with prizes customised for each individual player.

John Gordon, CEO of Incentive, said: “We have taken our time to choose the best partner for us in the US. It was clear from the first meeting that FanDuel was that partner. They have a great culture, and we believe in their vision for the product. We are delighted to be working with the FanDuel brand and company, and we hope this is the start of things to come.”

“Free-to-play games are a powerful tool when it comes to acquiring players and reducing churn, and our games will allow FanDuel to stand out from their rivals in a hugely competitive market.

Andrew Gradwell, VP of iGaming product for FanDuel Group, said: “We are always looking for ways to offer more engaging ways to deliver value to our players, and we believe Incentive’s daily free game mechanic will allow us to excel in this area.”

Generated by Feedzy