IGT expands partnership with Sightline
Sightline announced that IGT will deploy Sightline’s proprietary mobile loyalty platform, JOINGO. This collaboration builds on the existing delivery of cashless gaming solutions using Sightline’s digital commerce platform Play+ and IGT’s suite of products. This includes the IGT ADVANTAGE casino management system, the Resort Wallet, IGTPay cashless solutions and the PlaySports platform.
JOINGO enables casino brands to create their own mobile apps, which nearly 100 casinos have utilised nationwide. JOINGO’s cloud-based system allows operators to send targeted messages, create geofences, and view advanced analytics through personalised mobile campaigns that increase reach, loyalty, and revenue.
In October, IGT and Sightline announced Play+ as a funding method for IGT’s land based cashless wagering solutions, Resort Wallet and IGTPay. By adding Play+ into IGTPay, players can fund their Resort Wallet accounts via Play+ and use those funds for gaming and entertainment at casino properties.
Ryan Reddy, SVP Global PM VLT, systems, payments & poker said: “As the adoption of cashless solutions continues to grow in our space, questions around mobile app strategy come up more and more,”
“Working with Sightline to offer their industry-leading mobile loyalty platform allows us to answer those questions while giving us the chance to focus on what we do best, providing our partners the best products to deliver the best experience for their customers.”
Sightline SVP Mobile Kirk Olson said: “Sightline is constantly looking at ways to innovate to improve the customer experience. Expanding our relationship with IGT enhances our ability to transform the casino gaming industry,”
“Leveraging IGT’s leadership across the gaming industry with Sightline’s best-in-class technology will provide casinos nationally with an innovative, guest-friendly experience that will accelerate the adoption of cashless gaming.”
Both Sightline and IGT were recognized at the 2021 Global Gaming Awards. IGT’s Resort Wallet and IGTPay solutions were awarded Product Innovation of the Year. Sightline’s Play+ was named Payment Solution of the Year.
