Highlight Games enters Philippines market
Technology-based sports specialist Highlight Games has entered into an agreement with Kirschner Games International in association with Bromhead Holdings and interactive marketing firm Red Dot Singapore to launch its products into the Philippines.
As detailed in the agreement, products from the Highlight Games portfolio will be supplied by Bromhead Holdings to Kirschner Games International and will be deployed to all existing Philippine Amusement and Gaming Corporation (PAGCOR) authorised outlets that are part of the KGI Network.
Products from Highlight Games’ portfolio of technology driven sports including NBA Last 60, and Italian, English, and Turkish football variants of its flagship SOCCERBET product which will soon become available in over 350 retail venues nationwide in the Philippines with mobile remote play environments to follow.
“Highlight Games is delighted to be introducing an entirely new range of technology-based sports products to the Philippines,” said Nick Gardiner, Co-CEO, Highlight Games. “Basketball is hugely popular in this territory, and we are confident that NBA Last 60 will deliver a unique betting experience unlike any other currently available in this market. We look forward to working with Bromhead Holdings and Kirschner Games to deliver our compelling portfolio of content to mainland retail venues and remote play channels.”
Mae Javaluyas, COO, Bromhead Holdings, added: “It is exciting to be introducing these technology based sports into the Philippines, especially the stand-out NBA recognized and branded Last 60 game which will offer basketball fans the opportunity to bet on their favourite sport in a completely new and innovative way. Highlight Games has created a product range which is different to any other in the virtual sports space and we have no doubt that players will be captivated by the product, as they have already proven to be in Europe.”
“It’s fantastic to be working in partnership with Highlight Games, Bromhead Holdings and their marketing partner Red Dot to bring this new suite of content to venues and their clients across the Philippines,” said Marvin Tort, President, Kirschner Games International. “We look forward to a successful business combination with all parties as we work together to deliver these new games.”