Greentube teams up with Playtech in strategic distribution agreement
Greentube, the NOVOMATIC Interactive division, has signed a special deal to launch a selection of its premium online casino content with leading gambling technology company Playtech.
Classic NOVOMATIC titles, which have been adapted for online channels, will soon go live through the aggregator, including Book of Ra deluxe™ and Lucky Lady’s Charm™ deluxe, combined with brand new, state-of-the-art gaming content from the supplier’s innovative developers and studios. Playtech’s customers will also gain access to modern smash-hits including Diamond Link™: Mighty Elephant and Cash Connection™ Charming Lady as part of the deal, in which two industry giants have joined forces to increase their mutual global success.
Greentube’s games portfolio will initially be available in Poland, Spain and the UK, extending the supplier’s reach in Europe, as well as in Mexico – a market, which is proving to be a powerhouse for online gaming in the Latin American region.
“Joining Playtech’s Games Marketplace creates significant advantages for both our businesses: Playtech’s customers will get access to our player-favourite titles that have proven to deliver strong results, while we will further accelerate our reach into key strategic markets,” said Michael Bauer, Chief Games Officer at Greentube. “We believe this step comes at exactly the right time, as more and more European jurisdictions regulate and the Americas promise much room for growth.”
Shimon Akad, Chief Operating Officer at Playtech, said: “We are very proud to have Greentube’s vast collection of both classic casino games and modern interactive content available through our Games Marketplace. These games will be a valuable addition to our portfolio, providing our partners with titles that appeal to audiences ranging from traditional land-based players to new online slot fans. Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”