Greentube celebrates B2B social casino metrics
Social casino platform Greentube Pro 2.0 (GTP 2.0) has delivered industry-leading KPIs less than a year after its introduction by Greentube, the NOVOMATIC Interactive division.
The boosted version of Greentube’s social platform was completely rebuilt, optimised and fine-tuned from the ground up. Featuring modular design and architecture to give it the ability to scale rapidly to accommodate new business, while providing the flexibility for front-end customisation and back-office stability, the solution has delivered a stellar set of results.
Performance metrics including average revenue per daily active user (ARPDAU), conversion and retention have outperformed the top-rated B2C social casino leader in the US market. GTP 2.0 has stabilised its KPIs with ARPDAU 95% higher than the industry leader, in addition to 35% higher conversion and 30% higher retention on day 30.
This increased level of performance was achieved by redesigning the user interface for mobile, tablet and web while optimising the game economy to work with Greentube’s highly skilled Liveops team to monetise, engage and retain users.
Developed by the supplier’s subsidiary Bluebat Games, GTP 2.0 is a marketing solution that enables global land-based casinos to stay connected with their players by engaging them with the casino brand through online social casino gaming. The games and features offered via GTP 2.0 have been proven successful in the social casino segment and have been adapted to better appeal to the real-money players of land-based casinos.
A well-defined product road map of additional new features and functionality are in development in order that Greentube can stay ahead of the market and satisfy the needs of existing and future clients.
Miruna Bicoli, VP of Product & Managed Services for GTP 2.0, said: “Our talented team of specialists from the social casino industry have driven the design, architecture and development of Greentube’s new social casino platform.
“We always believed that in leveraging our team’s experience and expertise, we would bring the best B2B social casino platform that the industry has to offer to land-based casino clients. The excellent results we have seen less than a year into the project prove that this confidence was not misplaced.”