Green Jade Games launches Arcade Lobby with Soft2Bet

Green Jade Games has cut the ribbon on an innovative lobby that will launch exclusively with Soft2Bet.

The Green Jade Arcade Lobby will first go live with Soft2Bet’s Betinia brand in Sweden. Players will be able to enjoy the thrill of skill games such as Jade Puzzle, Casino Blocks, Cash Quiz, Cash Smash, Galaxy Wing and Speedy Candy for the very first time. The Arcade Lobby is fully brandable and customisable, and provides a dedicated space for operators to offer the provider’s arcade games to their players. Players can also take advantage of special promotions and track their progress on leaderboards.

Ben McDonagh, CEO at Green Jade Games, said: “I am delighted to see the Green Jade Arcade Lobby go live with Soft2Bet’s Betinia brand in Sweden. It has been four years in the making so to finally see it up and running is an incredible achievement and one that I and the entire team are incredibly proud of.

“Soft2Bet were the obvious launch partner for us, and it has been a pleasure to work with Daniel Mitton (Director of Casino) and his team. We are excited to now be able to showcase our Arcade Lobby to the rest of the industry and to be the change that we want to see in the online gaming space.”

Daniel Mitton, director of casino at Soft2Bet, added: “We love Green Jade’s Arcade product, and it is definitely the future of the online casino industry as we see it. We are early adopters of arcade games and believe that anything we can offer our existing players that is differentiated is a winner.

“In such a crowded market it is rare that completely new verticals such as this one comes along. This is why we are excited by the opportunity to use the Arcade Lobby to acquire new players and reach demographics that we have not been able to in the past.”

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