Future Anthem appoints first chief financial officer

Future Anthem has appointed Laura Bird as its first-ever chief financial officer as the company continues its ambitious expansion plans in Europe and North America.

Bird brings a wealth of experience to the company and will proactively assist in overseeing Future Anthem’s growth. Her day-to-day role will see her spearhead the company’s financial planning and decide on investment strategies alongside CEO Leigh Nissim and the board.

She joins Future Anthem with fifteen years’ experience within finance, including several years at operator giant Ladbrokes. As Digital Financial Controller she led the integration of the Ladbrokes and Coral digital businesses and the transition of processes from London to Gibraltar.

She began her career at BDO LLP and has since worked for Ocado, NBC Universal and Gaming Realms, among other roles.

Laura Bird said: “I am delighted to have become part of the Future Anthem family. Having spent many years working within the industry it’s abundantly clear to me that this is a hugely exciting company with ambitions to match my own. I could not be happier to be able to play a part in this ongoing journey.”

Leigh Nissim, added: “Future Anthem has a very clear growth plan that we are delivering on and which is allowing us to attract the best talent from the industry and beyond.

“Laura has a highly tuned commercial approach that will unlock value and potential across the business and for our partners, helping drive us forward as we continue our expansion into 2023. Appointing her as our Chief Financial Officer is a real statement of intent.”

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