FUN88 reveals new brand ambassador
Football legend and World Cup-winning Spanish Captain, Iker Casillas, has broken new ground by becoming the official brand ambassador for Fun88, the powerhouse Asian sports betting operator.
In his milestone role for FUN88, Casillas will spearhead a series of dedicated promotions and activations. This partnership begins with immediate effect, leveraging long-term scope for collaboration.
FUN88 prides itself on a rich heritage in football and international sports. The business has been very active in global sports marketing over the past decade, notably becoming a valued partner of Tottenham Hotspur FC since 2012 and the jersey sponsor of Premier League club Newcastle United FC. While away from football sponsorships, FUN88 has also enjoyed instrumental associations with basketball legend the late great Kobe Bryant, the revered OG Dota 2 team in eSports, and cricketing superstar Daren Sammy.
A spokesperson for FUN88 said: “We’re delighted to have signed Iker Casillas to our team as FUN88’s World Cup 2022 brand ambassador. Unlike other goalkeepers known principally for their safe pairs of hands, Iker was always a natural entertainer on the field with his cat-like reactions and jaw-dropping shot-stopping regularly getting fans out of their seats. Accordingly, he and FUN88 are committed to achieving our goals in the most engaging and enjoyable way possible. Of course, there’ll also be the chance for our customers to gain exclusive insight and analysis from one of the clear-thinking minds in football – regularly; Iker holds the record for the most clean-sheets in the Champions League and for Spain’s national team!
“FUN88 intends to harness this breakout partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We’re constantly looking for original ways to connect with our customers across digital channels and betting verticals as varied as sportsbook, eSports and casino. Iker is a dream fit for the energy and expertise that FUN88 is providing across varied markets, where a proven global reputation can deliver on localised challenges, helping push the envelope of technology and raise the game for the end-user experience and social traction.”
Iker Casillas added: “I’m excited to be representing FUN88 for this Autumn’s World Cup in Qatar. They have built a brand which directly aligns with my footballing history and sporting passions, underpinned by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience.
“As a result, I look forward to bringing some top-class content and activity to Asian markets with my signature style and professionalism, allowing fans to find new and deeper ways in which to engage with and enjoy the sports they love. For me, it was a penalty-kick decision to commit. So, live your dream with FUN88!”