FSB appoints Graham as head of B2B marketing

FSB has announced the appointment of Chris Graham as head of B2B marketing.

Graham assumes the leadership role from his previous client-facing position as head of marketing operations. He will now lead a team managing the organisation’s marketing strategy across Europe, North America, Africa and Latin America.

Joining FSB in August 2020, Graham was responsible for producing landmark numbers across its marketing operations department in 2021 as the suppliers’ operational services division achieved record revenue over the calendar year.

With experience in a number of sportsbook marketing operational roles at the likes of Sportingbet, Ladbrokes and Catena Media, Graham’s new remit will be to build global brand awareness and lead generation for FSB, whilst supporting the business development team across the regions.

Ian Freeman, chief revenue officer at FSB, said: “It’s been a transformative 12 months for FSB. As we’ve grown it’s become essential for us to build out an expanded, dedicated, talented team to drive our global corporate marketing strategy. Chris is the right person to lead this international team forward.

“Chris has a dynamic blend of Tier 1 B2C operator experience and strong B2B marketing flair. It’s a combination that will add real depth to our Business Development team.”

Chris Graham said: “The last year has been an exhilarating time to be at FSB. Watching the company grow rapidly across Europe, North America and Africa has made us all feel part of something special. This is an organisation that’s going places.

“My job now is to build on this momentum and power forward our unique proposition of offering truly curated sports betting and iGaming experiences to ambitious, major operators. It’s a big year ahead and I’m excited about the opportunity that awaits us globally.”

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