Enteractive sees US market as key focus for 2022

Enteractive is set to expand its global footprint with plans to establish its presence in the US iGaming market in 2022.

The US iGaming sector has seen accelerated growth over the last couple of years, and the number of states legislating to allow online gambling is increasing. However, there’s currently little to no support for the US iGaming industry when it comes to loyalty, retention, and generating extra revenues from reviving lapsed accounts. Enteractive has a proposition for operators in the industry, going beyond the digital CRM offerings to engage with customers on a one-to-one basis.

Enteractive’s chief business officer, Andrew Foster, said: “With all the costs for iGaming brands setting up operations in the U.S. and acquiring a strong player base, it will be crucial for operators to avoid churn and keep the players enjoying the entertainment.”

“Retention is an area that currently lacks a robust solution in the U.S. iGaming sector, and Enteractive plans to fill that void with our revenue-generating services to bring active players back to the screen.”

Enteractive CEO and founder, Mikael Hansson, said: “We’re extremely excited about the opportunity in the U.S. having already secured our New Jersey licence in 2021. So we are hitting the ground running and bringing our unique retention services to both existing American operators, as well as European brands also jumping the pond.”

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