Cola.bet launches first Zero Margin campaign in Africa
Cola.bet has launched its Zero Margin campaign for new players as the company augments its growth across Africa. Sports bettors within Kenya, Ethiopia and Zambia will be able to take advantage of the offer that will provide improved odds and potential cash-outs. Cola.bet is the first operator to launch a Zero Margin campaign in Africa as it looks to consolidate its position in the African sports betting space.
The Zero Margin offer is available for a wide selection of popular football matches and certain pre-match markets. Complementary to the Zero Margin offer, players signing-up to Cola.bet will instantly be rewarded with a 150% deposit bonus – the largest available on the market. Cola.bet is soon to introduce its bonus structure and roll out a variety of bonuses for players.
Cola.bet reported a 320% rise of new active African users after only three months of operating in Africa and this campaign will enhance business expansion. Cola Group recently announced its plan to invest $14.5m into the iGaming arm of the company to help deliver on its mission of being present in more than 10 markets across Africa by mid-2022.
Dana Varnytska, Cola.bet’s CMO said: “Cola.bet’s mission is providing the best sports betting experiences on the market and our Zero Margin campaign is another example of our commitment to Africa’s bettors. Our localised expertise has enabled us to hit the ground running and make fantastic progress on Cola.bet’s expansion ambitions.”