C&N launches BetitRight to ‘enhance consumer betting decisions’
C&N Sporting Risk have launched the gaming arm of their company, BetitRight. BetitRight has evolved out of C&N Sporting Risk’s profitable betting syndicate, now in its seventh year of operation, which leverages key data outputs from predictive modelling to bet on football.
A core catalyst of BetitRight was a Joint Venture with Spotlight Sports Group to build their In-Play Bet Prompt Product, where Sporting Risk combined its predictive models, with live event feeds and bookmaker price feeds to create engaging in-play bet prompts. The product covers over 50 football markets, with 10-25 prompts generated per match only of the most interesting, engaging and relevant content.
The analytical service amalgamates pre and in-play content in one place to empower consumers with the opportunity to gain valuable insight into data, enhancing user engagement and to help them to ‘Bet Better.’ Evidence from one client reveals that 27% of users who interact with the bet-prompt widget add a selection to the betslip, while the number of ‘adds to betslip’ increased by +800% over a six-month period.
Partnership deals have already been signed with several of the UK’s leading operators and will be announced once the contracts have been completed. Plans are afoot for further in-play product development over the coming months focused initially on football, before scaling into other sports in 2022.
Henry Newman, Sporting Risk Co-Founder, said: “BetitRight provides the perfect balance between enhancing user engagement and activity for operators, while servicing the consumer in providing a more educated approach to sports wagering. Our expertise in data science and predictive modelling has driven BetitRight’s development and the engagement results we’ve seen show the product is having a significant impact for both operators and consumers.”