BtoBet expands presence in Cameroon with Bet237 deal
BtoBet has penned an agreement with Ngnatat Sarl Trading, an omnichannel operator based in Cameroon, through its Certified Partner for Africa STM Gaming.
The deal will see the operator make use of BtoBet’s sportsbook and PAM platforms to deliver an entertaining sportsbook and casino experience on the Bet237 brand for both the online channels, and its retail network.
Focusing on providing a high standard of UX, Bet237 will be delivering a diverse portfolio of offerings to its players based on local and international sports events, a wide selection of virtual sports, and online and live casino. Bet237 will also be utilising BtoBet’s managed trading services for full trading and risk management solutions.
Sabrina Soldà, BtoBet’s chief marketing officer, said: “BtoBet’s cutting-edge sportsbook platform, with its highly flexible approach allows our partners to maintain an edge on the competition in the demanding African landscape. Furthermore, our localised approach, whereby we tailor our solutions to reflect not only the technological differences differentiating one country from another but also from a content perspective, enables our partners to deliver a bet stimulating experience to their players, eventually leading to the brand’s greater market-share.”
Alessandro Pizzolotto, co-founder and CEO of STM Gaming, added: “Strong GDP growth in sub-Sahara countries are underpinning the local iGaming industry’s growth forecast well above the global rate until 2025. Even though the local landscape is historically dominated by retail betting and land-based casinos, mobile money has provided an entry point for online betting, with numerous operators seeking to capitalise the current digital shift. Throughout the years BtoBet has proven itself as the leading sportsbook platform supplier for Africa, with its technologies meeting the local scenario’s requirements, which differ greatly from those of more mature markets.”