BetitRight agrees content partnership with ComeOn

BetitRight, as part of its Joint Venture with Spotlight Sports Group, has signed a partnership with ComeOn.

Sweden’s ComeOn is now in a position to introduce BetitRight’s service which is designed to enhance betting experiences with bet-prompts across all the major leagues, both pre-event and in-play. The service is available in multiple languages including Swedish, a first for BetitRight.

BetitRight’s in-play product pulls together predictive models, with live event feeds and bookmaker price feeds to present in-play bet prompts on all headline fixtures, as well as smaller leagues where there are big opportunities to enhance user engagement. The analytical capability of BetitRight allows ComeOn customers to utilise valuable insight into data to help them ‘bet better’ on Europe’s top competitions. ComeOn has introduced the in-play service for over 50 football markets, with 10-25 prompts generated each match.

Henry Newman, sporting risk co-founder, said: “Our talent across data science and predictive modelling has driven BetitRight’s excellent progress and we’re thrilled to welcome ComeOn as a partner through our JV with Spotlight Sports Group. We’ve localised our offering for the Swedish market to ensure bettors gain the full benefits of our content.”

Billy Cook, director of sportsbook at ComeOn Group, added: “We’re delighted to be integrating Superfeed In-play from Spotlight Sports Group. The product is sure to engage our audiences throughout games and will give us a competitive advantage in a crowded space. Spotlight Sports Group’s ability to deliver translations and tech in-house allowed for seamless integration and we’re excited for our customers to see the product in action.”

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