BETBY partners with Hero Gaming

BETBY has agreed a deal with Hero Gaming that will see the operator roll out BETBY’s complete solution across various key territories worldwide.

Hero Gaming will take on BETBY’s products in key emerging markets in Brazil, Japan and India. The operator group will have access to BETBY’s end-to-end, AI-driven sportsbook solution, with markets on over 900,000 live events a year, as well as the provider’s Betby.Games range of esports titles.

Chris Nikolopoulos, chief commercial officer at BETBY, said: “We’re delighted to enter this agreement with Hero Gaming, one of the industry’s most exciting operators whose passion for creating great betting experiences is clear to see, and we look forward to rolling out our full solution with them.”

Sam Brown, Hero Gaming’s chief commercial officer, said: “Continuing our impressive growth trajectory is a crucial goal for us in the year ahead, and expanding into sportsbook is one way that we can achieve this.

“The inclusion of BETBY’s esports and virtual titles adds an entirely new dynamic to our portfolio, and we can’t wait to see how our customers react to these products.”

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