Aspire Global strikes deal with BoyleSports

Aspire Global has signed an agreement to provide its full turnkey platform solution to BoyleSports for its planned entry in the Netherlands.

BoyleSports is Ireland’s largest independent retail bookmaker with over 350 retail branches throughout Ireland and the UK. Aspire Global will provide BoyleSports full proprietary offering comprising the platform (PAM), casino games and sports betting through its BtoBet sportsbook. The agreement also includes Aspire Global’s full, localised managed-services offering with the powerful CRM system, AspireEngage.

Aspire Global will support BoyleSports with all Dutch-speaking customer support and fully-managed localised CRM promotions to its players. Aspire Global will provide all the relevant tools for the compliant onboarding of Dutch players as well as integrated solutions with all main payment providers.

BoyleSports plans to operate in the Dutch market through its own license. The operator is currently licensed in the UK, Ireland and Gibraltar and plans to submit its Dutch license application shortly.

Mark Kemp, BoyleSports CEO, said: “While planning for our entry into the regulated Dutch market, we were in search of a partner who could provide us with a future-proof, high-quality, turnkey solution. We have in Aspire Global found the perfect partner who will support us with leading technology, exciting games and all the localized player support we need. This will enable us to focus on the player experience and branding of our new business in the Netherlands.”

Tsachi Maimon, CEO of Aspire Global, said: “The partnership with BoyleSports is a significant confirmation of the strengths of Aspire Global’s complete iGaming offering. We are very excited about this opportunity to support BoyleSports – one of the industry’s most established brands – when planning to enter the newly regulated Dutch market.”

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